I'm a product leader who moves fast in ambiguous environments. I've worked on creator monetization at YouTube, led projects at Google Developer Media Lab, and built 0→1 products at early-stage startups.

My 14+ year career path has been non-linear. I've done strategy and advertising at Google, partnerships at YouTube, creative production and content R&D at a Google media lab, and formal product leadership at early-stage startups and through consulting. But my approach has always been the same: identify the right problems, ground decisions in user insight and data, make informed trade-offs, and own work end-to-end.

At YouTube, I led hypothesis-driven discovery into creator crowdfunding based on creator feedback I'd heard, teaching myself SQL to map the ecosystem and inform monetization strategy. At Google Developer Media Lab, I proposed and ran a multilingual AI dubbing pilot to test whether emerging tech could improve accessibility and adoption. In that creative production environment, I learned that creative and production systems often function as product systems in practice. At Moniify, I built multiple 0→1 products in a fast-moving environment with no existing processes.

Recently, I've focused on gaining practical AI fluency. I've spent time understanding how modern AI systems work and when they meaningfully add value, and I use them to prototype and execute effectively.

How I work